Heli Air Wales is a new transport service that aims to cater to the needs of business and private individuals by providing rapid transportation through the skies, thus avoiding road transport. The service is expected to launch in Wales in 2023.

My task was to create a brand identity that conveys the business field of Heli Air Wales at a glance through the logo. They wanted the brand to feel classic and luxurious. Additionally, the client setting up the business is an aviation enthusiast, so there may be a hint of Top Gun in the branding.

Heli Air Wales Marketing example.

Heli Air Wales Business Cards.

Flight of fancy.

Drawing inspiration from the iconic aviation companies like British Airways and car marks like Aston Martin, I opted for a timeless color scheme of gold and royal blue. A monogram and flight wings insignia were combined to create an immediately recognizable logo that instantly conveyed the brand's connection with aviation. A pale blue secondary color was added to enhance the luxurious and comfortable feel.

I then designed the helicopter decals with a clean and understated look, which is often the direction taken by classic luxury brands.

Conclusion

The client was very happy with the total brand package and is looking forward to launching the new venture once the new helicopter arrives.

I guess that will mean a new website as well then.